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Digital health at an inflection point

Risks and opportunities in 2026

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The digital health and wellness industry has hit an inflection point. It is moving from a story of growth to one of governance.

As AI, telehealth, cybersecurity, data privacy and regulation reshape healthcare, organisations face growing pressure to balance innovation with accountability. Drawing on insights from 600 senior executives, this report explores the risks, opportunities and trends transforming the sector.

After years of rapid growth, abundant capital and pandemic-fuelled demand, the market is recalibrating. Growth is slowing, regulatory scrutiny is increasing and AI is transforming care delivery. Long-term success will depend on managing converging risks, building trust and sustaining growth.

From growth to governance

What matters now is no longer simply innovation and scale. Success increasingly depends on accountability, resilience and the ability to manage interconnected risks.

Yet these opportunities are arriving alongside greater oversight, growing liability exposures and heightened expectations from patients, regulators and investors.